Good/ Bad Typography analysis

File name for bad example: badexample
Source of example: http://ttebyu.pbworks.com/Typography
Elements of design exhibited: Although I understand that this ad is trying to make the audience feel crammed, I think it was done poorly. The font used is not appealing to the eye, and becomes hard to read when squeezed together in that manner. There is simply too much going on to be affective, if the letters were spaced out more I think this ad could have been much better.
Who is the target audience? The target is for people who don't have ideal office spaces and this ad is trying to give people an oppourtunity to have the chance of getting an office that is spacious and comfortable.


File name for good example: goodexample
Source of example: http://www.designflavr.com/Squeeze-da-ideas-Stefan-Chinof--i956/
Elements of design exhibited (or not exhibited): The design displays movement and is fluid, the words flow together with the colors used, and the white font is easy to read next to the black and colorful background.
Who is the target audience? The target audience for this design are customers for interested in graphic design